Sri Lanka · Events and public spaces
Every Action
Has Value.
REWATR is a technology platform that helps events, brands and cities reward people for disposing of waste responsibly. Return a bottle at a REWATR station, get rewarded on the spot, and the venue leaves cleaner than it started.
01
Launch market: Sri Lanka
02
Launch wedge: events and public gatherings
03
First outcome: measurably cleaner events
In plain language
Return. Earn. Leave the place cleaner.
What is REWATR?
REWATR is a technology platform that helps events, brands and cities reward people for disposing of waste responsibly.
Who is it for?
Event organisers, sponsoring brands, cities and the people who attend and live in those spaces.
What problem does it solve?
Waste at events and in public spaces, and the fact that nobody is rewarded for handling it correctly.
Where is it starting?
Sri Lanka, at events and public gatherings. Deliberately narrow.
Why should I care?
Cleaner venues, lower clean-up costs, measurable sponsorship, and rewards for ordinary people.
01 — The immediate problem
Events create waste faster than anyone can clear it.
Festivals, matches and public gatherings generate enormous volumes of bottles and cans in a matter of hours. Nobody in the chain is rewarded for doing the right thing.
01
Attendees
Have no reason to dispose of anything correctly. The bin is further away than the ground.
02
Organisers
Spend heavily on cleaning crews, waste haulage and venue penalties after every event.
03
Sponsors
Pay for banners and activations they cannot measure in any meaningful way.
04
Municipalities
Inherit the operational burden and the public criticism once the event ends.
02 — The first solution
Smart return stations that reward people on the spot.
REWATR places smart return stations at the venue. People return eligible bottles and cans, the return is checked at the point of action, and the reward arrives within seconds.
01
Return
Drop eligible bottles and cans into a REWATR station at the venue.
02
Verify
The return is checked at the point of action, not self-reported.
03
Earn
Points, rankings, partner rewards or sponsored water — within seconds.
04
Improve
Organisers, brands and authorities see what actually happened.
01
People receive
Rewards, recognition and sponsored hydration, immediately.
02
Organisers receive
A visibly cleaner venue and lower clean-up cost.
03
Sponsors receive
Measurable engagement tied to a good act, not an impression estimate.
04
Municipalities receive
Cleaner public space and a record of what actually happened.
Find your path
Five ways in.
Return bottles and cans at a station, earn rewards on the spot.
A cleaner venue, lower clean-up cost and a sponsor-funded activation.
Fund the rewards and receive engagement you can actually measure.
Cleaner public spaces and a clear record of citizen participation.
The launch wedge today, and the platform it builds toward.
03 — The launch strategy
Sri Lanka first. Events first.
The first deployment focuses on events and public gatherings in Sri Lanka. This is deliberately narrow. It exists to validate behaviour, operational efficiency and commercial demand before anything is scaled.
01
Launch market
Sri Lanka — high mobile and QR adoption, dense public space, willing partners, low cost of learning.
02
Launch wedge
Events and public gatherings, where the waste problem is visible and a sponsor is already in the room.
03
First measurable outcome
Cleaner events: capture rate, clean-up cost and verified returns per event.
04
Honest scope
A small fleet of stations and defined eligible materials. This is a pilot, not a national rollout.
Sponsored water
Brands fund the water. The container comes back.
At events, brands can fund free drinking water. People stay hydrated, the brand is present in a genuinely useful moment, and the container is designed to be returned through a REWATR station. REWATR is not a bottled-water company — it runs the rewards and the measurement around the campaign.
People receive
Hydration, rewards and recognition.
Brands receive
Measurable participation, campaign visibility and environmental reporting.
Events and cities receive
Cleaner spaces, engagement data and operational insight.
REWATR provides
Stations, reward logic, verification, campaign setup, measurement.
The object
The bottle is the interface.
A 500ml shell engineered around the return: one geometry, one shoulder mark, one unique return code — and a full-wrap canvas that belongs to whoever funds the reward.
Tamper-evident cap
Ribbed sport cap with a factory seal. Intact on dispense, removed on drink, irrelevant on return — the station reads the body, not the lid.
Tap a point on the bottle
Why it works
People rarely change because they are educated. People change because incentives change.
Two decades of awareness campaigns produced knowledge, not behaviour. REWATR does not argue with people. It changes the arithmetic of the decision at the exact moment it is made — responsibility, finally paid. Waste already has value; the person who returns it has simply never received any of it.
04 — The platform
Once behaviour is proven, the same system travels.
The station is the first interface, not the product. Once the behaviour is validated at events, the same rewards platform extends into other environments.
01
Schools and universities
Repeat populations where habit, not novelty, is proven.
02
Tourism and hospitality
Beaches, hotels and resorts where cleanliness is commercial.
03
Cities and transport hubs
Permanent public-space deployment once operations are mature.
04
Public infrastructure
Any environment where responsible behaviour is worth rewarding.
The ecosystem
Fourteen products. One connected system.
Every product feeds the same record of verified actions. Stations generate the events, mobile carries identity, sponsors fund rewards, cities receive the evidence, and the API lets others plug in later.
REWATR Stations
Connected return points that verify material, weight and identity at the moment of deposit.
REWATR Mobile
A QR identity, a live wallet and a permanent record of everything a person has returned.
REWATR Rewards
A rules engine that prices verified actions and settles value instantly.
REWATR Water
Refill and packaging designed to re-enter the network rather than leave it.
REWATR Sponsors
Brands fund rewards and receive verified behaviour instead of impressions.
REWATR Events
Temporary networks deployed for festivals, stadiums and public gatherings.
REWATR Schools
Class and campus leagues that make returning material a team sport.
REWATR Cities
Municipal dashboards showing diversion, hotspots and cost avoided.
REWATR Businesses
Workplace return points with reporting that survives an ESG audit.
REWATR Community
Cleanups, leagues and seasons that turn individuals into teams.
REWATR Foundation
A fixed share of network value directed to restoration work.
REWATR Analytics
One material and behaviour graph across every site and market.
REWATR Marketplace
Where earned value is spent — airtime, transit, groceries, causes.
REWATR API
Any partner can verify an action and issue a reward against it.
Why it compounds
Every participant makes the system worth more.
As more people, sponsors, organisers, schools, cities and partners join, each one makes participation more valuable for the rest. 12 distinct loops connect them, and the durability lives in those relationships rather than in the machine.
Measurement
One number: verified actions per month.
Cleaner events are the first outcome; the number behind it is verified environmental actions. Every team — consumer, sponsor, city, school, engineering, growth, product and operations — owns one KPI that feeds it.
MVEA
Monthly Verified Environmental Actions
The North Star
7DARR
7-Day Active Returner Rate
The primary KPI
CM/Action
Contribution Margin per Action
The company KPI
05 — The long-term vision
Environmental Rewards Infrastructure.
A platform that rewards verified environmental behaviour across cities, organisations and communities — so that a responsible action taken anywhere can be recognised and rewarded everywhere.
01
The unit
A verified environmental action, recorded once and trusted by everyone who relies on it.
02
The role
The rewards and verification layer other organisations build on.
03
The horizon
Years, not quarters. It is earned by execution at events first.
04
The discipline
REWATR does not attempt to solve every environmental problem on day one.
Year 1
Sri Lanka
Dense urban returns, high QR adoption, low deployment cost.
Year 2
Maldives · UAE · India
Tourism pressure, ESG mandates and population density.
Year 3
Singapore · Indonesia · Thailand · Malaysia
Regulated deposit schemes and mature event infrastructure.
Year 4
Middle East · Australia
Government-backed container deposit programmes.
Year 5
Europe · United Kingdom · North America
Mature deposit-return markets seeking a rewards layer.
Where to go next
Choose your entry point.
Attention that is earned, not bought.
Public cleanliness as measurable infrastructure.
Venues that clean themselves.
Behaviour formed before habits harden.
The rewards infrastructure underneath every interface.
The first physical interface into the network.
Identity, wallet, streaks and standing.
Four screens: scan, return, reward, standing.
The economy that turns action into value.
Eleven participants. One compounding graph.
Sixteen compounding advantages. None of them hardware.
One action creates the next. Twelve steps, no exit.
One metric the whole company optimises for.
Eleven layers. Every one of them feeds the core.
Eleven moments. Every feeling designed on purpose.